You’re most likely reading this article on a smartphone or mobile device. Why did we know this? In fact, 80% of people search the internet using a mobile device, and this percentage is constantly rising!

No matter what business you are in, the shift toward mobile internet usage over the past decade has generated a need for mobile-friendly website designs. Therefore, if your website isn’t designed in a way that makes it simple to view and utilize, you’re probably missing out on prospects for growth.

This article delves deeper into what a mobile-friendly website is and explains why having one should be a top priority in your online marketing plan.

What Makes A Website Mobile Friendly

As the name suggests, a mobile-friendly website is created to function the same way on any device. This means that, whether being read on a handheld device or tablet, the text is straightforward to read, the website is easy to browse, and links are simple to click.

Other essential elements of a website that is mobile-friendly include:

• Fast load speed
• Touch-friendly buttons
• Ease of access

This helps create a consistent user experience across the board, which is a fundamental component of your online presence.

Creating A Mobile Friendly Website

A mobile-friendly website can be created in one of three methods. The first is a responsive site, in which the layout “responds” to the user’s activities and the user’s specific device. Everything remains the same on a responsive website, but it will automatically adjust to the size of the screen it is being displayed on.

The second website is adaptive, sending changing HTML and CSS (which is in charge of styling) based on the kind of device.

Finally, you can entirely design a mobile site separately. They are often hosted on a subdomain and have their HTML.

The style you select for your website will depend on the mobile version’s objectives and your resources. For instance, you might want to design a new site if you want customers to convert differently from how they do on a desktop. We advise conducting an audit of your present site if you need help figuring out what you require from your new one. Start by using this checklist for website analysis.

Every firm should make the time-consuming investment in a mobile-friendly website in today’s world. Learn how improving this seemingly unimportant part of your website will improve your marketing initiatives and make you more competitive in the long run.

1. Everybody Nowadays Has Smartphones

With 3.8 billion smartphone users worldwide, you are missing out on a sizable portion of the market if you are not present on mobile. The buyer’s path has changed as a result of this disturbance. The average user clicks, swipes, and taps on their smartphone 2,617 times per day, giving them access to the internet from almost anywhere. You can ensure that a broader audience sees your online presence and that it appeals to them in a way that they are comfortable with by developing a mobile-friendly website.

2. It Improves Your Brand Identity

Your branding approach affects how you interact with customers, and how they initially view your website influences your company. You can create a strong brand story and identity for your company by optimizing your website for mobile devices. With more people using mobile devices than ever, your brand will gain trust, awareness, and user engagement.

Anywhere you are presently online, your branding requirements should always be followed in order to establish a consistent brand identity. This applies to your email marketing initiatives, social media platforms, and paid advertising campaigns. You will establish trust and encourage conversions with your target audience by updating your website to offer a good experience on a mobile device.

3. Improves UX (User Experience)

A user’s perception of your company begins when they click on your website. A bad user experience may make or break your connection with users since they have many options available at their fingertips. Because of this, site performance is a crucial component of the user experience, particularly on mobile.

Users desire a simple and natural experience. Consider how users will hold their cellphones while creating the mobile version. You want to design a page so visitors can read your website’s content without continuously having to zoom in and out. Ask yourself things like: Are the buttons on the screen in an area that is “simple to reach”? This and other seemingly little variables can make the difference between a form submission producing a new lead and an increased bounce rate.

4. Can Boost Your Google Search Rankings (SEO)

The benefits of having a website that is mobile-friendly go far beyond how visitors interact with your page. It also affects your organic search results because of how important mobile-friendly website design is; Google and other search engines consider it heavily when determining your SEO rating.

You will be punished if your website does not adapt to the type of device being used. Your chances of being discovered naturally will decrease as a result, making your marketing efforts that much more challenging.

5. Expand Your Leads

Any effective inbound marketing plan must have the capacity to produce leads. How can you tell whether your marketing efforts are successful if you’re not drawing in new customers who require what you offer?

You may increase your chances of generating leads by having a mobile-friendly website since people are more likely to continuously interact with you and develop trust in your brand using their mobile devices. Additionally, since a potential client already has your website open on their phone, it is much simpler for them to contact you.

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As a full-service digital marketing agency, Powered By Coffee Media can take your website to the next level.

No matter what device your visitors are using, our team will sit down to create a design that supports a user-friendly experience. This will turn into your lead generation machine that increases conversions and aids in achieving your business objectives, thanks to the carefully crafted content optimized for SEO and the aesthetically pleasing layout created to engage users as they navigate through your site.

Our team of skilled web developers and imaginative designers will make your vision a reality, whether you want to upgrade your current site or create a new one with a custom design.

Contact us to learn more about our team and services.