Web Design Trends for 2023

by | Jan 18, 2023 | 0 comments

Looking ahead to 2023, here are 5 web design trends that will help inform and inspire web designers and marketers.

Interactive Viewing Experience

More sites will offer personalized viewing experiences as customization on the web grows. In 2023, web experiences will become increasingly tailored to their users’ requirements and tastes.

Website building platforms now provide designers with the tools they need to quickly allow their users to modify aspects of their site’s experience. There is a greater awareness of accessibility in society and on the internet. Features such as dark mode and sound can make a website more accessible to users with varying needs.

Web Design Trends for 2023

People respond positively to websites that suit their choices, interactions, and designs that they can personalize. This trend toward more personalized viewing experiences stems from the popularity of sites-as-games and interactive elements observed in past years.

Customizable viewing experiences can also be used for creative expression. Happy Medium lets users change the text color on their site to suit their whims, which is a fun addition to the site experience.

Retro-Aesthetic

The Y2K style is expected to increase in prominence this year. There has been a return to early 2000s style in everything from fashion to music, interior design, and even art in recent years. Naturally, that trend is affecting design and the web.

Web Design Trends for 2023

Nostalgia tendencies have generally followed a (contentious) 40-year cycle (some say 30, others 50). With the emergence of social media, the adoption and dissemination of new trends have become more accessible, hastening the cycle. And now, 23 years after Y2K, the turn-of-the-century aesthetics are back in full force.

Some designers are taking this style in a retrofuturist direction, incorporating Vaporwave, Glitch, and Cybercore elements. Others are just including unique Y2K design features, such as retro typefaces, pixelated fonts, graphics, or special cursors.

Custom Typefaces

We anticipate the emergence of custom typefaces and hand-created lettering as the next evolution of this trend in 2023, since text-based website designs have taken control in recent years.

As a method to differentiate out, more and more designers are developing typefaces or unique lettering for personal or business projects. Designs centered on type have been popular for a few years, and this style continues the trend while taking it to a whole new level of uniqueness.

And there will be no single design or style that will be universally dominant. Because of the personalized character of this trend, we see designers infusing their own touches from anywhere and everywhere – poster design, graphic novels, real-world materials, and even their own lives.

Web Design Trends for 2023

Depending on the impression you want to achieve and your level of competence with drawing and lettering techniques, you can approach this trend in a variety of ways. Font-generating software such as BitFontMaker, FontStruct, and Calligraphr allows you to create, download, and use your own font in a variety of ways.

You can make bespoke, lettered graphics if you have some experience with digital illustration tools. You can also digitize tangible artwork done with pencils, pens, paint, or nearly any other medium. It takes some technical competence, but there is also the possibility of vectorizing pictures to create fully-functional typefaces.

Creative Webpages Interaction

This year, we anticipate seeing more interactions that are “just for fun” and serve no purpose other than to enhance the user experience of a website.

Building on last year’s trend of app-like websites — simply for fun interactions, let visitors interact with a site and bring that sensory pleasure to areas of a larger site.

Web Design Trends for 2023

When it comes to just-for-fun animations, they don’t have to be part of your site’s major navigation to be effective. In fact, it’s sometimes better if it isn’t. Interactive animations such as the Ball Pit and the Love Button are engaging and very fun to play with without interfering with a site’s accessibility.

When used creatively, a “just for fun” animation can bring meaning to your site. Batumba was conceived as a mascot by Lazarev Agency, and his interactive animation effect was produced as a team-building project. The character makes the agency recognizable and showcases the team’s coding skills to potential clients in a lighthearted manner.

Collaborations

Since the beginning of the COVID-19 epidemic, work-from-home and hybrid working settings have been the norm. Given this, digital solutions that enable distant collaboration or features that integrate explicit collaborative assistance have become not only popular but vital. The trend of integrating built-in collaborative features into digital products will continue to develop.

Web Design Trends for 2023

Adobe announced its acquisition of the popular creative collaboration platform Figma in September. The company is well-known for its collaborative features such as prototype sharing and design tools that centralize shared assets.

This acquisition indicates that businesses recognize the benefits of software that enables more meaningful digital collaboration. We anticipate that more and more digital tools will introduce collaboration functionality in the near future.


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